I horse: "can you take a picture with me?" in July 25th, when the town holding senior vice president Ouyang Jie in the morning after a keynote speech, immediately attracted a large number of fans to follow the VIP lounge, scenes quite like star exit momentum.
Ouyang Jie’s concern was due to his keynote speech, "silver 20 years ago and before community service O2O.". Ouyang Jie said in the report, community O2O will become a new "gold mine" for real estate enterprises in the future". Hot invited him to take pictures, it is those who recognize his views and optimistic about the market, and hope to use the property platform as soon as possible suppliers.
, both developers and suppliers, has become aware that the community will be a much more terrestrial marketing platform than the traditional internet.
before the listing of color life, most developers on property management business is always scoffed. A Hong Kong enterprises research department director once said, Hongkong housing prices after so many years to understand, property management is impossible to make money business.
however, the mainland real estate enterprises do not see it this way. Biguiyuan brand director Lin Weiying said they Wuguan system people are responsible for the analysis, if each year by the owners Biguiyuan Wuguan system consumption 10 thousand yuan, it will be a big business sales s..
Ouyang Jie also holds the same view, he cited an example of Shanghai real estate enterprises because of the property management of housing construction area, with vacant houses as a temporary warehouse of bottled water, the Shanghai multiple brands of bottled water, water barrel earn a yuan of money price, the results of a year down light bottled water has made hundreds of thousands of yuan of profits.
, hundreds of thousands of yuan of annual net profit of hundreds of millions or billions of dollars in real estate business, but is an utterly inadequate measure, if coupled with other many littles make a mickle., commodity sales, value-added services in bottled water, then the expected profit will indeed be very considerable, and this is only a small profit on sales. As Ouyang Jie said in a keynote report, the developers of the most valuable asset is through a large number of owners accumulated tens of years of development, the owners each consumption scale can reach trillion yuan level.
in the past many years, but also rely on these owners, developers will be able to expand rapidly. Ouyang Jie said that under normal circumstances, sales of "old belt new" (that is, old customers with new customers) can reach about 30%, individual areas can reach 40%~50%, the value of the owners can be seen.
is even more important, the owners have become one of the most basic big data source of real estate development. In the Metro holdings owners, a considerable number of owners have to replace housing, improve living conditions stage. The needs of these owners and the corresponding data can be collected through the property, analysis, and then to the development department to provide new city